In order to encourage more Nigerians to acquire new automobiles, Japanese Honda is slashing the costs of its Pilot, CR-V, and Accord models. As a result, those who are interested in investing in a new car are urged to do so.
To achieve this, Honda Automobile Western Africa Ltd. (HAWA), which assembles Honda vehicles from Japan for the Nigerian market, introduced after-sales care plans and competitive pricing.
The company is expected to deliver the sales package in partnership with its partner, The Honda Place, which will bring into the package its nationwide network of modern showrooms and service/maintenance centres.
Tagged ‘Honda Extra Awoof Offer,’ this market offer is coming at a time automakers in Nigeria are increasing the prices of new vehicles in line with the current economic realities especially given the issue of naira devaluation and high FX rate against the dollar.
Speaking in Lagos recently, Remi Adams, head of the Sales, Marketing & Logistics Department at Honda Automobile Western Africa Ltd, said the package was designed to empower Honda lovers and intending buyers to own new cars and keep them in constant motoring condition in these difficult times.
Adams said the high points of the Honda Extra Awoof Offer, which is scheduled to close on August 15, 2023, include huge, discounted price tags and service plans backed by manufacturer warranty.
According to him, the offer chops off as much as N3 million from the prices of the current models of CR-V and Pilot.
For instance, with the price slash, the Honda CR-V Leather will go for N44 million; the Honda Accord Leather is down to N44 million, and Honda Pilot is now N47 million.
Adams said the company is able to slash car prices at a time other automakers are adjusting prices upwardly according to market forces in order to grow sales volume.